Diffusion of Innovations Through Instagram

 Diffusion of Innovations Through Instagram

    Diffusion of Innovations is when a theory will explain how new ideas and technology spread. This can be seen through a variety of technological advances such as social media, everyday trends, and communication advances. Usually, there are about 5 stages this process goes through. To explain it I'm going to use one of my favorite social media apps, Instagram to go through the Diffusion of Innovations steps. 

     The first stage is the Experimental Stage. This is when a business is first starting out and the creators of it are known as pioneers. In the Experimental Stage through Instagram, creators Mike Krieger and Kevin Systrom were the pioneers of the app. The second stage is known as the early adapters. This is first when Instagram hit the app store in 2010 and was ready to ready to be downloaded. It also became a slow but sure success by getting 25,000 downloads on its first day and then 100,000 by the end of its first week on the app store. The third stage is the Early Majority Stage. This is when the app gets around to people through marketing, advertisements, or even just word of mouth. Instagram is most notably famous for getting the younger generous such as Gen Z hooked on the app through its silly filters and various other mechanics. In Instagram's case, this was through investors. By April 2011, Instagram was worth a total of $500 million, just with the help of investors alone. 

    The fourth stage is known as the Late Majority. To put it quite bluntly, this is when people are late to the trend. In the mid-2010s most people still loved Facebook and didn't think that it had much hope since Facebook had been around longer and was already established as a successful form of social media. However, when people started to see how much popularity the app was gaining and how many people they knew had it such as friends or close relatives, it was hard to not have something that everyone else already has. The fifth and final stage of The diffusion of Innovations is the Laggard Stage. This stage represents the people who have not downloaded an app such as Instagram for years most likely because they don't think it holds up. These are similar to the people in the fourth stage who might think an app like Facebook is still superior. In conclusion, these people may or may not end up downloading the app due to various
 reasons.