The Illusory Truth Effect
The Illusory Truth Effect is Described as a situation when we hear the same false information repeated again and we come to believe that it is true. Majority of the time we as humans like to dwindle on the thought that we a possibly too intelligent to believe false information, even from the most notable news sources. However, the spread of false information can stem from anywhere. This trend of believing incorrect information has become more popular recently, due to politicians and groundbreaking events.
An example where the Illusory Truth Effect comes into play is discovering information that can be linked to using social media apps such as Twitter or Instagram. Today we live in a world where we're all on our phones 24/7. It would make sense that most people check their phones for the news versus going to grab a physical newspaper. There are some pros and cons to this though. A pro would be that it is easy for anyone with the internet to have access to the news at any time, but a con would be how false information can be spread through this.
This is due to the fact that some people online like put their own opinions of the news instead of factual information. People on Twitter especially love to add their own an opinion on a topic because they feel as though they can since it is their account. It is understandable that people would want to have their own input on Twitter, but this is usually how false information spreads so quickly.
A groundbreaking event that affected everyone in early 2020 where The Illusory Truth Effect has just as common as the virus, was Covid-19. When Covid-19 was affected by the United States most Americans didn't understand what the virus was and what was to come because of it. This led to false information being spread not only on social media sites but as well as major news sources. Events like this led to the whole country being split, such as anti-mask or anti-vax advocates. Which would lead people to break Covid guidelines because they felt as though certain restrictions were stepping on their rights as humans. As well as information challenging certain guidelines, such as wearing a mask or getting vaccinated, which could potentially lead to harming others near us for not taking precautions.
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It's examples like those that put us all in a panic and make us believe that certain information is true. A way to potentially help solve this issue is to do a simple google search on the topic that you either hear from social media or even major news. However, you should find more than one source of information because some sites, similar to Twitter, like to add their own input on the topic which could lead to a biased view and more false information. If you do your research and do your fact-checking!
Overall the Illusory Truth Effect will most likely continue in the decades to come. This is due to more new ways how false information can be spread, such as popular apps like Tik Tok, where not only false political information can be spread, but media and pop culture new as well. Although the spread of false information can't be stopped completely, there are ways that we can try to avoid it so it's less common.
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